[B] The Magic of Great Design – Avery and Amy Nubson

What’s the best magic trick out there? Great design! Why? Because the viewer is focusing on the content – not the design. Design should support and control where your eye moves across the page. It helps tell the story in an easy way. Getting your audience to understand your message is the goal, right? A designer’s job is to keep it simple, clean and easy to understand. We will be talking about the basics of graphic design rules and going through the do’s and don’ts. We will be talking about how important color is and how to use white space effectively. After attending this session, you will be able to:

  • Recall the basics of graphic design rules (the do’s and don’ts)
  • State the importance of color and white space
  • Create a design within a simple grid system

Avery and Amy Nubson are a husband
and wife team with each having 20 years of graphic design, marketing
experience. For the last 12 years, they own Nufire Marketing, a marketing firm
that specializes with small medical clients, government and education clients.
They work on a variety of projects like website development, graphic design,
user experience design, videos and so much more. Since moving to the Twin
Cities last Fall they have expanded into e-learning opportunities.

They both have bachelor degrees in Design Technology from Bemidji State
University. Avery has an emphasis in Multimedia and a minor in visual arts and
Amy has an emphasis in Graphic Design and a minor in Multimedia. Amy also
teaches Adobe software classes through the Skills and Technology Training
Center and NDCS in Fargo, ND. Her passion for teaching led her to business
coaching and consulting.

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