Video is a powerful medium that has become less expensive and less time-intensive to make. Creating a video can be done quickly and effectively for training purposes, but you can easily get caught creating the same types of videos over and over. What types of videos can and should you be making?

In this session, you’ll explore multiple different types of videos you can use in your organization to keep the attention of your learners and improve their learning, training, and performance. These video types will provide you with a catalog of options to keep the learning interesting and fresh. In addition, you’ll discuss when these types of videos will work and when they won’t, and estimated cost in terms of time, effort, and distribution. You’ll also look at several examples that you can draw inspiration from throughout the presentation.

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy and Camtasia Certification programs. Matthew has been a speaker at multiple learning and development focused and marketing conferences. He is a regular contributor to various training publications. Matthew has an MS in Instructional Systems Technology from Indiana University.