Over the last couple of years, we’ve seen people being thrown into a new work reality, which was a brand new experience for many: remote work. Organizations have been quick to push out helpful tips and tricks on how to stay connected, how to be productive, how to take care of one’s mental health, and even implemented new communication tools. The most fascinating part is that we also quickly replaced hour-long learning sessions with quick tips and tricks. We stopped focusing on high-end productions of how-to-videos and focused on what’s really important: getting the content to learners as quickly as possible in the flow of work. The question now becomes, how can we continue thinking this way about L&D and have a real impact in our organizations? Taking a page out of the marketing playbook can help us when we think about how to do exactly that.
Join me in this session to learn more about:
- The importance of making content available at the moment of need
- How to build learning experiences and journeys based on a marketing funnel
- Leveraging tools such as Microsoft Teams to learn in the flow of work
- How to create learning campaigns in order to make learning available at the moment of need
Bianca Baumann is VP, Learning Solutions & Innovation at Ardent Learning. Over time, she has developed processes and methodologies to help organizations meet their growth targets with the help of innovative L&D approaches, including workforce transformations, onboarding, and reskilling programs. She has spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences. She teaches Learning Experience Design at OISE and published the eBook “The Little Black Book of Marketing and L&D”, a practical guide that helps integrate proven marketing techniques into L&D.