September 13 – Product Strategy for Learning Professionals (James Young)

September 13 – Product Strategy for Learning Professionals (James Young)


  • Members: Log in to view the link to join the virtual meeting.
  • Guests: Your meeting registration details and link will be emailed to you.
  • Join the in-person watch party — new location TBD.

NOTE! In-person watch party new location TBD.


All organizations create value and all organizations need new revenue. As expected, for instance, we plan events, publish content, and deliver learning. This is good, but there’s a better way. Any organization can learn to design and deliver revenue-bearing products that your learners will love. In this session, I will introduce the product competencies, which are vehicles to help you better understand your target audience so what you design, develop, and get to market will build connection, spark engagement, and deepen learning.

Objective 1: Identify patterns of opportunity for a target audience.

Objective 2: Explain the ‘build, measure, learn’ feedback loop and how it can be applied to a product development process.

Objective 3: Describe the foundational elements of a product strategy (i.e. idea generation, value proposition, prototyping, testing, go to market, etc.


James Young

James Young is founder and chief learning officer of the product community®, which is a product development learning community designed specifically for associations.

Jim is an engaging trainer and leading thinker in the worlds of associations, learning communities, and product development. Prior to starting the product community®, Jim served as Chief Learning Officer at both the American College of Chest Physicians and the Society of College and University Planning.

Jim writes a free weekly newsletter. You can subscribe at:

Connect with Jim on LinkedIn for insights and announcements:

Event Details

Date: September 13, 2024

Start time: 09:00 a.m. CDT

End time: 11:00 a.m. CDT

Venue: Virtual Meeting (Zoom)

Scroll to Top